Where Main Street Meets Innovation: Your Schedule is Live
We’re bringing together the brightest minds in downtown development, and the agenda is proof. Check out the full schedule to see exactly how we're tackling the biggest opportunities and challenges facing Atlantic downtowns this year.
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Breakfast
Start your day with a full breakfast and the chance to connect informally with fellow delegates before the day's programming gets underway.
Authentically Atlantic!
Dawn Alan · Scott Cluney · Tracy Jackson · Patrick Richard
This opening panel focuses on what makes our downtowns and main streets uniquely Atlantic Canadian. What are the roots of our city and town centres? What has kept them vibrant and vital — or reduced them to a former shadow of themselves? What are we doing to ensure our businesses within these centres are appealing and supported by residents and visitors alike?
Speakers: Dawn Alan, CEO of Downtown Charlottetown; Scott Cluney, Executive Director of Downtown St. John's; Tracy Jackson, Executive Director of North End Halifax; Patrick Richard, Executive Director of Downtown Moncton and President of Downtown New Brunswick.
Coffee Break
Take a break, recharge, and continue networking with fellow delegates.
Street Issues: New Ideas, Recent Successes
Jessy Cormier · Adam Peabody · Patrick Richard
Respondents to DAC's annual membership survey continue to identify 'street issues' as their primary concern. While that number has dropped — from 38% in 2024 to 20% in 2025 — it remains unsatisfactorily addressed in most communities. This session focuses on key elements within a suite of critical actions needed to address this challenge.
In several Atlantic communities, security initiatives have been launched employing particular strategies to succeed, including Crime Prevention Through Environmental Design (CPTED). Another proactive step is providing accessible housing, where many communities are making positive strides.
Speakers: Jessy Cormier, GardaWorld, New Brunswick; Adam Peabody, Executive Director, Downtown Fredericton; Patrick Richard, Executive Director, Downtown Moncton & President of Downtowns New Brunswick.
What's Next for BIA & BID Leadership?
Kate Fenske · Maureen O'Brien · Andrea Steenbakkers
In this rapidly changing world, Business Improvement Association leaders have a lot on their hands: tumultuous trade conditions trickling down to every community, changing shopping patterns and preferences, evolving workplace locations, street issues influencing perceptions of downtown appeal, and global warming — so important to our very future.
This workshop is an opportunity for leaders in our field to share their ideas of where we must go and how we must modify our thinking to lead our downtowns and main streets into the future.
Speakers: Kate Fenske, CEO of Downtown Winnipeg; Maureen O'Brien, Executive Director of Ambleside/Dunderave, West Vancouver; Andrea Steenbakkers, Executive Director of Barrhaven Business District, Ottawa.
Paradise by the Dashboard Light
Mary Rowe, President & CEO, Canadian Urban Institute
"I gotta know right now" — and with the Canadian Urban Institute's Main Street Metrics dashboards, now you can. From coast to coast, see how real-time insights are lighting up what's really happening on main streets, and helping communities turn that story into smarter decisions and stronger results.
Keynote Speaker: Mary Rowe, President & CEO, Canadian Urban Institute.
Harbour & Shore: Re-visioning Waterfronts for Community & Economic Benefit
Mike Cochrane, CEO, Port of Charlottetown
Throughout Atlantic Canada, many of our downtowns and main streets border bodies of water — the ocean or a river. Over the past decades, our communities have been discovering that what might have been a fully industrial waterfront offers a remarkable opportunity to be redesigned for the public good.
Now, these areas do a great deal to define our downtowns and main streets. Learn how this transformation could happen in your community!
Speaker: Mike Cochrane, CEO, Port of Charlottetown.
Coffee Break
Take a break and continue conversations with fellow delegates.
Working Together, In Community
John Kiru · Waye Mason · Mayor Marianne Meed Ward
The mayors and councils of our communities have always had an important role in setting the tone for change. On the flip side, we have numerous organizations — including ours! — which play important roles in contributing to the overall health, vibrancy, and vitality of our communities. How can we all work together for the greater good?
Panelists are asked to focus on the conference theme — Strong Downtowns, Strong Communities — and what makes them so. How can we make our downtowns and main streets increasingly more appealing for investment, work, relaxation, and cultural activities?
Speakers: John Kiru, Executive Director, Toronto Association of Business Improvement Areas; Waye Mason, President, ATN Strategies and former Deputy Mayor & Councillor of Halifax Regional Municipality; Mayor Marianne Meed Ward, Burlington, Ontario.
Fireside Chat: Business Districts of Canada & IDA Canada
Andrew Peck · Paul MacKinnon
Featuring a fireside chat with Andrew Peck, Executive Director of Downtown Rideau, Ottawa, and Paul MacKinnon, CEO of Downtown Halifax, about the objectives and work of the newly formed Business Districts of Canada (BDOC) and IDA Canada.
Fun, Frolic & Financial Return: Making Your Festivals & Events a Win-Win for All!
Gaylynne Gulliver · Kathleen Rawson · Tim Risessco
Programming our respective jurisdictions seems to be an integral part of everyone's mandate. This year we are looking at programs and initiatives which are different, bold, and innovative. From identifying the event, to securing the critical elements which will make it a success, to finding the sponsors — our panelists will delve into each.
Speakers: Gaylynne Gulliver, Marketing, Special Events & Public Relations Manager, Downtown St. John's; Kathleen Rawson, President & CEO, Hollywood Partnership, Los Angeles; Tim Risessco, Executive Director of Downtown Dartmouth.
Tools to Take Home!
Melissa Drisdell · David Pensato · Alison Policicchio · Jo-Ann Roberts
DAC members are always asking how they can do more to engage their members, interest the public in member businesses, and attract more people to their downtown or main street. This panel explores four powerful approaches:
a) Expanding & strengthening your social media | b) Developing new approaches to making your destination truly inclusive | c) Fully engaging the arts community to make your destination more vibrant and vital | d) How to work more effectively with the media in good times and challenging times.
Speakers: Melissa Drisdell, Membership Engagement Co-ordinator; David Pensato, Executive Director, The Exchange District, Winnipeg; Alison Policicchio, Marketing Manager, Burlington Downtown, Ontario; Jo-Ann Roberts, award-winning journalist and author.
From Levy Collectors to Place Leaders
Danielle McRorie-Smith, Scotland's Improvement Districts & Go Forth Stirling
An exploration of the evolving role of BIDs and downtown organizations as strategic place leaders — bringing together public, private, and community partners to help shape vibrant, resilient, and people-focused places.
Danielle will focus on collaboration, partnership building, destination management, and helping town and city centres adapt to the changing economic and social challenges of our time.
Keynote Speaker: Danielle McRorie-Smith, Scotland's Improvement Districts & Go Forth Stirling.
Mobile Downtown Design & Operating Workshop: Roll Up Your Sleeves!
Led by Kieron Hunt, Partner & Planning Lead, FBM Halifax
Communities are constantly evolving — new ideas, new directions, and new investment, all of which can be influenced by those most engaged in that community. As leaders of our downtowns and main streets, this is your opportunity to analyze the factors which influence that evolution, using Downtown St. John's as our laboratory!
Led by exceptional regional and local planners and designers, this is our chance to connect with others, share ideas, and analyze the elements which will contribute to a vibrant, inclusive, and sustainable Downtown St. John's.
Led by: Kieron Hunt, Partner & Planning Lead, FBM, Halifax.
Conference Adjourns
Delegate Discounts
Thanks to Destination St. John's, all conference delegates are offered "Delegate Discounts" at participating businesses and services. All you need to do is show your badge at a participating location, and you will be eligible for the discount!
You can find information on the participating parters through the QR code or the link.
Thank you to the DAC 2026 Conference Sponsors and Partners!
DAC VISIONARY
DAC CHAMPION
DAC ADVOCATE
CONFERENCE HOST

🌊 NOT TO BE MISSED: 2026 DAC Conference in St. John’s, Newfoundland & Labrador!
Join us June 3–5, 2026 for three unforgettable days of learning, inspiration, and East Coast hospitality with downtown leaders from across Canada and beyond!
🏨 Conference Hotel:
Stay close to the action with special conference rates:
Courtyard By Marriot Reservation-Link
👉 Secure your spot, plan your stay, and get ready for an incredible experience in St. John’s!
2026 Downtowns Atlantic Canada Annual Conference June 3-5, 2026
Question?
info@DowntownsAtlantic.com
DAC Awards of Excellence Program
We are delighted to announce our second year of the Downtowns Atlantic Canada’s
Awards of Excellence Program.
We were excited and impressed with the quality and number of applications we received last year and we can't wait to see what we receive this year!
We are maintaining the same four award categories this year and we know that each of you has something of great merit to submit.
- Leadership & Management – Recognizing excellence in strategic leadership and operational management.
- Economic Development – Highlighting business retention, recruitment, market research, historical preservation, tourism, nighttime economy, and incubator programs.
- Marketing & Promotions – Showcasing branding, public relations, marketing strategies, sponsorships, crisis communications, public engagement, and events.
- Public Realm – Celebrating placemaking, cleanliness, safety, and hospitality initiatives
We have made some very small changes to the program parameters, but for all intent and purpose, it remains the same terrific program for recognizing the incredible work you all do, year-round, throughout our region. The refinements are as follows:
Projects must have been completed or significantly implemented within the past two years. Multi-phase projects must have a major phase completed to quality. On-going programs must demonstrate a new or innovate element added within the eligibility period.
We ask that you submit a separate application for every project category you wish an initiative be considered. Last year, we received a number of applications in which the applicant asked for a particular initiative to be considered in multiple categories. This year, we are asking that you make a separate application per project category. Multiple entries from any member organization can be
submitted in the same or different categories. A separate fee applies to each entry. Awards are not guaranteed in every category annually.
Representing over ≈15,000 businesses in Atlantic Canada
We are a network that represents and advocates on behalf of BIAs across Atlantic Canada
The Future of Atlantic Canada’s Downtowns & Main Streets
This report contains the results of research carried out earlier this year with 4300 businesses in fifteen Business Improvement Districts [BIDs] or Business Improvement Areas [BIAs] in New Brunswick, Nova Scotia, and Prince Edward Island. Over 1700 businesses of these businesses completed an opinion survey about business challenges and opportunities. We invite you to read the report.
Click to Download (English)
Click to Download (French)
What is Downtowns Atlantic Canada?
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